How we work

King Lalibela is an online magazine that consists of a blog section and product presentations section. In addition to informative articles on Ethiopia, you will also find product tests and product guides with product comparisons.

In total, you will find more than 1,000 magazine articles and product guides on our website, in which we present more than 16,000 products. If you decide to browse our product guides, you will find products recommended by us, as well as current bestsellers and offers.

These are the 3 formats of our work

Magazine articles

Insightful blog articles on a wide range of topics
Extensive research on the respective topic by our editorial team
Clear presentation of the content for our readers

Product tests

Intensive testing of a specific product by our specialist editorial team
Evaluation of the product in terms of quality, workmanship and user-friendliness
Preparation of test results in descriptive product tests

Product guide

Research on requirements for a specific product group
Selection of suitable Amazon products according to certain selection criteria
Preparation of research results in product guides

Exciting magazine articles

Our editorial team researches new topics for our readers on a daily basis and writes helpful magazine articles for Ethiopia enthusiasts. Our team unites long-term travelers as well as tourism and Ethiopia experts with many years of experience.

Variety of product tests

To ensure the versatility of our range, we conduct product tests for a wide variety of devices and compare items from different categories. In this way, we hope to be able to give you the best possible advice that meets your expectations.

Comprehensive product guide

Based on defined selection criteria, our editorial team conducts research on suitable products and carefully compares them with each other. Based on this analysis, the results are summarized in a product guide.

Insights into our working methods

Selection criteria for the products

We want to present products that convince you and which you are satisfied with in the long run. Thus, we have compiled selection criteria according to which we select products. Regardless whether we test them ourselves or present them as comparisons in product guides, the respective articles meet these criteria:

Sales figures

Products with high sales figures indicate high customer satisfaction. This is very important to us.

Customer Reviews

Customer reviews reflect the customer’s point of view. Therefore, they give us insightful information about the product.


Each product differs in terms of processing and the material used. Therefore, we pay attention to high quality in the selection.


We check how practical the features of the respective products are for everyday use.

Delivery time

If you are looking for a product, you want to have it as soon as possible. Therefore, we also pay attention to the delivery time of products.

Product data

Product features such as size, scope of delivery, weight, etc. allow initial conclusions to be drawn about the product.


In order to meet the different tastes and ideas of our readers, we pay attention to a high diversity regarding the products and their designs.


The scope of delivery differs greatly from product to product. Charging cables, transport bags and the like can be important for the comfort around a product.

over 1,000

magazine articles and product guides

over 100

readers per month

over 16,000

featured products

over 40

members of the editorial team

Frequently asked questions about our editorial work

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